KCG Content Services

White Papers & Case Studies

“71% of B2B buyers have used white papers to research purchase decisions in the past 12 months.” –LinkedIn

White papers and case studies are well-respected B2B marketing tools. Generally speaking, white papers are scholarly documents that support a particular position using fact-based evidence. For sales purposes, white papers start by stating a problem, then explore solutions tied into an organization’s products and services. For their part, case studies are used to show the value of a product or service in real-world situations.

There are many reasons why businesses choose to implement white papers and case studies. In certain scenarios, white papers establish companies as thought-leaders in their fields. For their part, case studies are used to explain the financial benefits of goods and services using data taken from real-world customers. For example, an access management SaaS provider might do a case study on how their products improved ROI in digital spend by cutting down on data breaches for a fintech client.

With extensive experience in scholarly research and writing, KCG Content is well-suited for the rigors of white papers and case studies. When it comes to finding sources, we subject matter experts, government websites, and peer-reviewed journals. With our research complete, we then craft a compelling argument that shows authority for our clients, while plainly showing the financial benefits of their products and servcies.

Contact us for a free quote on your white paper or case study!

KCG Content’s white paper & case study capabilities include:

Problem-solution
Market research
Thought leadership
Technical papers

Whether you want to progress the knowledge base of your given field or conduct a case study on a product, backing your offerings with a white paper or case study is a great idea.

“I have worked with Kent in 2 different capacities over the years – as both an agency copywriter and support for in-house writing at Ping Identity. He knows the best of both worlds.

Kent is a skilled writer who can handle complex subject matter related to cybersecurity and SaaS. He is extremely flexible and meets tight deadlines to get the job done – including blogs, webpages, emails, newsletters, white papers, and more. Kent also has great experience working with SMEs at Ping Identity, to the point our team members request him by name.

We also utilized Kent in a project management role at Ping, where he helped organize large marketing projects with a global team using Asana and Google Workspace. I’d recommend Kent to any business needing a reliable contractor who will stand by your organization, meet goals, and uphold quality standards.”

Barbara Dittert – Senior Manager of Content Strategy, Ping Identity

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