KCG Content Services
“71% of B2B buyers have used white papers to research purchase decisions in the past 12 months.” –LinkedIn
White papers are a well-respected tool used in business-to-business (B2B) marketing. Generally speaking, white papers are scholarly documents that support a particular position using fact-based evidence. While white papers are also popular among political groups, they make for very powerful documents in B2B sales and marketing.
With extensive experience in scholarly research and writing, KCG Content is well-suited for the rigors of white paper projects. When it comes to finding sources, we focus on peer-reviewed journals and government agencies – as well as speaking directly with industry leaders. Once we have enough information in hand, KCG Content puts everything together in an attractive and easy-to-read white paper.
There are many reasons why businesses choose to implement white papers. In certain scenarios, white papers establish companies as thought-leaders in their fields. In other cases, white papers are used to explain the financial benefits of goods and services using case studies and relevant data.
If you would like to see samples of KCG Content’s white papers, please Contact Us.